digital

A guest persona uses insights from data related to guests. It makes it easier for the hotel management to figure out who they should target

For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking

We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product

The development of your marketing budget should be a highlight. It allows you to look back on successes, as well as failures, and create better strategies

Google AdSense has rolled out a game-changing feature that could redefine the way you engage with potential guests: the “Related Search” within Auto Ads

Read on to get insights into the power of hotel branding and how a compelling brand can build trust and ultimately help you grow your direct business

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality