digital

person drawing out a website design to drive direct bookings in a competitive market for hoteliers through the utilisation of hotel website forms

Maximizing Direct Bookings: The Power of Hotel Website Forms

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

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Authenticity: Elevate Direct Bookings with User Generated Content

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

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Hotel Marketing: How Can SEO & PPC Work Together?

In the ever-evolving world of digital marketing, hoteliers are constantly striving to maximise their online visibility to attract their target audience

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Hotel SEO: Boosting Your Hotel Website Search Visibility

By investing time and effort into crafting a robust SEO plan, you can elevate your hotel’s visibility, attract qualified traffic, and convert visitors

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Game Changing Benefits of Hotel Metasearch Marketing

Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking

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How Online Platforms Help U.S. Independent Hotels Compete

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

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Hotel Omnichannel Marketing vs. Multichannel Marketing

By embracing omnichannel marketing hotels can forge stronger connections with their audience, nurture trust, and ultimately drive superior business outcomes

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lego character looking in panic reflecting how a hoteliers should be concerned about the new digital markets act

Reasons To Be Concerned About New Digital Markets Act

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications

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The Importance of Hotel Post and Pre-Stay Emails

Email marketing gives you an opportunity to build a personal relationship with your past guests, present guests and future guests

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TikTok SEO for Hotels: How to Get Your Video Content Noticed

By understanding how to optimise your videos for TikTok SEO, you can increase your chances of being noticed and boost your hotel visibility

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