digital

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue

We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy

Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage