digital
Creating a Personalized Full-Funnel Hotel Marketing Strategy
Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom […]
Hotel Ecommerce Could Get A Boost From Data And Analytics
Let’s face it: Hotel ecommerce has a long way to go, and booking a room is not the most pleasant experience. There are a hundred websites listing the same hotel, […]
A hotelier’s guide to the top social platforms in Asia-Pacific
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]
Geo Targeting for Hotels: Get More Transient Business
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords. […]
Is Google AMP the Right Choice for Hotel Websites?
You may have heard about Google’s Accelerated Mobile Pages (AMP) project. Countless articles have been written on this very subject. First introduced in 2015, The Google AMP project aims to […]
7 Tactics to Increase Engagement Across Your Social Media Channels
How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]
CRM: A Hotelier’s Guide, part 2 — The expert view
CRM is about curation of the entire customer lifecycle — from her first trip to her last. True CRM includes a plan for every interaction with the traveler, whether the […]
Using public relations to benefit your hotel website SEO
The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to […]
How to Use Facebook & Instagram Live?
If you can rid your stage fright, Facebook and Instagram Live are the most effective social tools. Here’s everything you need to know about them to grow your audience and […]
How Voice Search Will Impact Travel Marketing
Did you know that 40% of US adults use voice search per day? According to Search Engine Watch, people now perform 35 times more voice searches on Google than in […]
