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Does Price Parity Affect Your Cost of Acquisition Through Google?

Most hotels have long since accepted the crucial importance of price parity to the success of their business. NB: This is an article from Triptease Its impact on website conversion […]

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The Modern Guest Experience & How Hotels Can Achieve It in 2019

Remember when the first hotel websites came online? It was 1994 and Hyatt was among the first chains to launch one. There were many years after this spent convincing the […]

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personalized loyalty schemes

Predictive Personalization and How It’s Revolutionizing Hospitality

The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization.

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Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 1)

If you’ve done any marketing at all, you’ll have heard of Google Ads. The advertising service provided by Google is used by millions of businesses worldwide. Which makes sense. NB: […]

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Foster User Generated Content in Travel: Owned Channels Best Practices

Let’s admit it: When picking a hotel for a trip, our choice often depends on reviews left by previous clients. Many guests will gladly post a photo taken on the […]

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Blogging Inspiration: 12 Post Ideas to Get Guests Clicking

When you’re busy running an apartment, hotel or B&B, it can be difficult to find a few minutes to come up with ideas for your accommodation blog. NB: This is […]

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Your Top 10 Digital Marketing New Year’s Resolutions

After saying goodbye to 2018, we’re starting the new year with fresh priorities and goals. NB: This is an article from hebsdigital January is a great time for hoteliers to […]

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5 Tips To Attract and Commit Your Next Customer to Your Brand

That vibrant sunset on the beach, those sea turtles you just watched float by, the waves you hear crashing. Are you in the tropics? NB: This is an article from […]

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Instagram Stories Vs. Facebook Stories? We Say Both

Online marketing for hotels is being made easier and easier by the day thanks to apps and social networks like Facebook and Instagram. NB: This is an article from Screenpilot […]

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two stones balanced reflecting the questions to we decrease are hotel adr or not

Hotel Brand Level Marketing vs Local Hotel Marketing

You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training. […]

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