digital

This data can also be used to reach previous and new guests and grow your customer base through remarketing lists for search ads (RLSA)

By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website

We discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together

Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

If you had large campaigns focused abroad, you should re-assign your spend to the domestic market. It’s essential to update your digital marketing tactics

So, are you making the best out of Google My Business listing? If no, what is holding you back? Let us look at what you can do with Google My Business

In addition to sharing your own content, you can also take the opportunity to share curated articles and resources on your Facebook page

We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way

If you are struggling to find marketing solutions in lockdown, don’t be afraid to slow down, get back to basics and build online strategies from ground up