digital

Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency. […]

As Coronavirus (COVID-19) continues to impact travel, it’s important for hotels to have an action plan in place that addresses both the current state and the future rise in travel […]

With the world in quarantine, I have been surprised to see many hospitality vendors already posting their “recovery and marketing guides,” as if this is a just another minor hiccup

Times are changing fast, and it’s safe to say projections for 2020 occupancy and RevPar have gone out the window. While supply and demand may rebound quickly, RevPar may take longer to recover

After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides

Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future

Visitors are still researching and exploring for the future, although they are not making concrete plans. Now is a good time to collect email addresses of these website visitors, so you can retarget

Apart from FAQs helping your business address key information in times like these, it is a key SEO tactic to ensure that your website achieves visibility online and is voice optimized

Whether your property is closed or remains open, there’s no better time than today to start thinking about how to adjust your hotel’s digital marketing strategy

Once the pandemic passes, there will inevitably be an uplift in the market, but re-entering the ads marketplace will be costly to hotels that haven’t got ahead of it