digital

By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings

An integrated digital marketing strategy means having the right mix of channels and tactics for your business whilst not discounting any of them outright

No matter where your hotel is in the reopening recovery journey, this checklist can be customized to fit your current and future needs

Finding that “sweet spot” of where and how to utilize marketing efforts can be fuzzy right now, but take a step back and consider these things discussed

Retargeting is marketing to those who have interacted with us, meaning they’ve already visited our website or interacted on our Facebook or Instagram page

Over the past month, we’ve seen positive trends for the hospitality industry. There was also no shortage of announcements across the digital marketing space

Not sure what you should be posting on your Facebook page to engage with followers, expand your reach, and drive more reservations? Here are 6 ideas

This pay per stay bidding strategy allows partners to pay only when the guest stay has actually occurred, removing any risk of cancellation for the partner

We know there’s a lot to consider as you open your property! Here are some pointers on your unique selling proposition and updating your Google My Business

Engaging with guests on social media is beneficial, but email is an absolute must. It’s one of the best ways to reach, nurture, and segment your audience