digital

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

With the ability to identify ideal guests, optimize ad spend, and personalize marketing messages, AI empowers hotels to reach the right audience

Implementing these strategies can enhance hotel prospecting efforts and forge meaningful connections with clients through strategic email communication

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing in 2024 and how hotels can build an effective strategy

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients