digital

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

High email capture rate means you can communicate directly with more guests, present personalized offers and specific campaigns to drive engagement

Today’s travelers crave authenticity. Instead of glossy hotel ads, they turn to influencers for real, relatable experiences before booking a stay

Many hotel social media feeds have started to feel more like static online catalogs than dynamic invitations to explore, feel, and connect

Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work

Major travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its next-generation voice assistant