digital

We’ve entered the era of GEO! The rise of generative search engines means hotel marketers must create high-quality content to satisfy AI channels

Success now depends on how your content guides the traveler. If written strictly for search engines, rather than people, is often overlooked in AI search

As traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story

There is a difference between “nice-looking emails” and an email that consistently drives direct bookings and protects brand equity

A hotel newsletter often fails because they’re built around what the hotel needs (bookings, revenue, etc) rather than what the guest wants

To rank for featured snippets, Google needs content that is structured, relevant and clearly answers user queries. Content that is search engine optimized

AI has not eliminated the travelers journey; it has condensed it. Discovery is faster, options are filtered earlier with less touchpoints before deciding

Revenue, RevPAR, ADR: these tell you if you’re winning or losing. They don’t tell you why. They’re lagging indicators. The consequence, not the cause

RevPAG provides a comprehensive view of the total revenue generated by each guest, making it a useful profitability metric especially non-room revenue

For hotels, the issue is strategic uncertainty. In Google’s world you broadly know the rules. In the AI world, organic visibility is still opaque