digital

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel

When the rush of Black Friday begins, hotels that convert best aren’t necessarily those offering big discounts, they’re the ones communicating smarter

Conversion-focused website design is a secret weapon for those seeking growth, customer loyalty, and recognition from the community

Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

ROAS measures how effectively your ad spend (the water) turns into sales (the harvest). A high ROAS means your system is efficient

A hospitality data platform eliminates disconnect. It gives hoteliers a complete, actionable view of performance across every level of their business

The more guests feel acknowledged and involved, the more likely they are to return for a second stay and recommend your property