digital

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings