data
Shooting the big data arrow to capture consumer hearts
In an age of the promises of Big Data, can travel brands finally win the hearts (and spend) of customers? Chris Nurko, global chairman of FutureBrand, believes that as hospitality brands […]
Data on Its Own Isn’t Enough, Make It Part of A Hotel’s Culture
Data alone cannot provoke change – rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ […]
What a Ride: A Day in the Life of Hotel Rate Codes
The Rate Code Superhighway Do you really know what your hotel’s rate code has to go through to reach its end destination? Unless you specialize in distribution, most of us […]
The Future of Direct Distribution Technology: a hotelier’s view
My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]
Accor: Loyalty schemes facing up to a personalised future
It is a fact: consumers love loyalty schemes! Nevertheless, due to our society evolution, their expectations are changing for a personalised, flexible and digital approach. Let’s discover these new trends […]
Big Revenue Management: Where the Rubber Meets the Road with Big Data
Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really? Yes! Reaching the right guest at the […]
OTAs Using Data to Help Hotels Build Revenues
Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]
Talking data with Hilton: Jonathon Wardman, Vice President CRM
This week in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the […]
Six Tips for a Data Driven 2017
NB: This is an article by Kelly McGuire, PhD. As we approach a year that will very likely be marked with more uncertainty, increased competition from all directions and even […]
How to create a 360-degree customer view using data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you […]
