data
7 data-driven themes for cracking the hotels customer experience
Sometimes executives make assumptions based on gut feel but should hotels start thinking more like tech companies to take back control? Love them or hate them – and yes hotels […]
Predicting Loyalty Churn: Cathay Pacific Marco Polo Case Study
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and […]
Shape Your Revenue Strategy with Forward-Looking Market Data
It’s that time of year when hotels are eager to maximize their summer holiday months, enticing guests to purchase more premium rooms, stay longer and spend more while onsite. NB: […]
Who Owns Your Guest Data? Your Hotel or the OTA
When was the last time you read a contract you were signing? We mean, really read it – every single word. NB: This is an article from Vizzly Hoteliers often […]
Time for a revolution in hotel marketing (with data waving the flag)
Hoteliers today face a number of problems – coming from within their own sector and from on the peripherary. As well as the perennial issue of competing with rival hotels, […]
How Travel Brands Can Use and Safeguard Customer Data
The Travel Industry Toes the Line Between Using Data to Its Full Potential to Create Customer Experiences and Safeguarding That Data to Preserve Customer Trust. NB: This is an article […]
6 Ways to Grow Direct Bookings with Booking Engine Data
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]
Intelligent Revenue Strategies in a Big Data Driven World
IDeaS Advisory Services answers some of the commonly-asked questions from hotels across the globe. This article outlines the different ways today’s hotels can achieve intelligent revenue strategies in a Big […]
Improve Your Hotel’s Revenue Strategy with Proper Segmentation
Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year, hotels must break down their target markets and approach to focus on […]
It’s time to question your revenue strategy
New hotels are breaking ground, renovating or reflagging in nearly every single market. Industry consolidation continues to fuel online behemoths like Booking.com and Expedia with no signs of stopping. A […]
