data

The U.K. and European market is one in constant flux. We’ve seen security threats in key locations such as Paris and Brussels, the drop in value of the pound, the […]

Analytics, numbers, and key performance indicators play an important role in every business and your hotel is no different. There are hundreds of different ways to calculate, display and act […]

Propensity score modeling, also known as behavioral scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of a user taking a particular action. In my […]

Revenue Hub are delighted to welcome LodgIQ as a Thought Leadership partner. The hotel operating environment is becoming increasingly complex, requiring new tools to maximize the likelihood of success. It’s […]

Are Asian hoteliers today overwhelmed by data? Is all of this data helpful? Over recent years, Asian hoteliers have witnessed a huge influx of data delivered by online reviews, social […]

It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. “We need to tap into the millennials” and “How […]

Blog Soundbites: Loyalty programs need to go beyond instant discounting to humanize the guest experience Discounts aren’t enough for hotels to call a loyalty rate a loyalty rate Hotels shouldn’t worry […]

“The only way that we can serve our travelers is by turning them into data,” travel management provocateur Eric Bailey told BTN. Bailey is better known as Microsoft’s director of […]

The second WIT Hospitality conference took place on March 28 at Hotel ICON last week. The Silverbox Ballroom teemed with industry characters ranging from C-class executives to fresh-faced students only […]

  The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that […]