data
Eight key takeaways to stay relevant in modern age of hospitality
The second WIT Hospitality conference took place on March 28 at Hotel ICON last week. The Silverbox Ballroom teemed with industry characters ranging from C-class executives to fresh-faced students only […]
Why data scientists are vital for increasing customer loyalty
The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that […]
The power of data: Beginner’s guide for hospitality industry
Much has been written and said on the topic of big data and data itself. Over the last years, the cost of data storage has decreased dramatically from about $7 […]
Facebook demographics analysis reveals several startling truths
Despite Facebook’s dominance of the social media landscape over the past decade, the platform is still growing steadily, and it still manages to tell a compelling story ever quarter. However, […]
Hotels Business Intelligence: Don’t Just Analyze the Past, Predict the Future
Exponential pace. That phrase can be used to describe the growth and diversification of the hotel industry. Even though the market tends to focus on larger brands and the […]
4 Steps to Stay Relevant Through Customization and Personalization
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than […]
Data Analytics Top Priority in Asia to Deliver Loyalty Personalization
Loyalty building is apparently a high priority for Asia’s travel brands, with data analytics as a top priority to deliver loyalty-fostering personalization. The survey, part of a recent report by […]
What does the future hold for guest and hotel relationships?
More and more, we hear people talking about guest relations, following the customer journey, Big Data, CRM, and so on. But what do all of these concepts mean and how […]
10 Types of Data to Improve Your Hotel’s Distribution Game
Distribution strategy is one of the murkiest areas of revenue management for many hoteliers. It’s also one of the most important areas to manage carefully when you’re trying to drive […]
Do you know what’s in your guest data?
You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know […]
