data

What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, […]

May 2018 will see the arrival of the General Data Protection Regulation (GDPR). And, if your business stores personal data (which, let’s be honest, most do these days), you’ll need […]

What does it mean to be a data-driven marketer? It means using information to make your hotel email marketing campaigns stand out from competitors’ and really hit home with recipients. […]

One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’. The reason omnichannel has remained out of reach for most […]

Pricing has always been an important aspect of any business as it plays a quintessential role in the effective running of all industries worldwide. Hotel price management, i.e., how the […]

USA The U.S. hotel industry reported positive results in the three key performance metrics during the third quarter of 2017, according to data from STR. Compared with Q3 2016: Occupancy: +0.5% […]

At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are […]

Data is everywhere but how do you create value for individual users? It isn’t easy but in this case study we hear how data science can deliver more personal results […]

As marketers, we are constantly encouraged to be ‘data driven’. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on […]

Whether travellers and holidaymakers are looking for a couple of weeks abroad, a staycation or even a long weekend getaway, the pressure is always on for anyone working in the […]