data

You already know it’s important to implement strategies, track and analyse data, and tweak your approach to build revenue for your hotel. But where is the right place to start? […]

If you want a winning distribution strategy you need to keep on top of the data. NB: This is an article from Staah Unfortunately, it can become a rabbit hole […]

“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” –Sir […]

With data breaches increasingly in the news and customers less trusting than ever, is the travel industry’s ‘new gold’ too much like hard work? Just about every company in the […]

Data, information, facts – whatever you choose to call it – collecting and analysing it has become a crucial part of how we understand the world, taking us well beyond […]

A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s […]

In today’s ever-evolving hospitality industry, what makes a great marketing strategy? One thing remains certain. In the hospitality industry, succeeding in marketing requires knowing your guests. And the best way […]

Today’s topic is a VERY important one. GDPR, which is the new set of regulations around data protection standards that are coming into effect in Europe in May, is a […]

One of the arguments I continually make in this blog is that many Total Revenue Management efforts are being thwarted by the fact that managers are using the wrong measures […]

Travel and hospitality is an incredibly competitive industry which requires the businesses operating within to create unforgettable guest experiences. NB: This is an article from Welcome Anywhere Until now, the […]