data

How Data Informs the Hotel Guest Experience

What makes an exceptional guest experience? This is the question hoteliers find themselves continuously striving to answer as they work to refine (and evolve) their service offering. However — this […]

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Airline Dynamic Pricing: Using Advanced Data Science for Optimum Pricing Strategies

As we look at the major trends in the travel industry, one thing is clear – the future of travel retail will become more and more personalized. Airlines want to […]

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Is GDPR Legislation Coming to U.S. Hotels?

Privacy legislation is dominating the news cycle these days–and it’s unlikely to slow down. Now, as U.S. companies are adjusting to the requirements of the European Union’s General Data Protection […]

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Data Analytics Tips as Developed by Disney

The Walt Disney Company is a massive organization spanning the globe with everything from animation to amusement parks to hotels and resorts under its umbrella. But Bonnie Spalding, consulting director […]

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Mapping Personalization to Profits in The Guest Journey

Through the guest journey, travelers interact with a myriad of different systems, but historically, those systems would not talk to each other. Each system would hold a sliver of information […]

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How BI Connects Revenue Management and the Hotel Ecosystem

The data and analytics capabilities of a hotel business intelligence (BI) tool provide foundational support for today’s cutting-edge revenue management solutions. NB: This is an article from Rainmaker Working together, […]

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Hotel Booking Data: Top 4 Web Conversion Metrics You Need

Even after you have worked hard on search engine optimisation (SEO) at your hotel, you must run periodic analysis to track improvements. But with so much data available when analysing […]

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What Is a Data Platform and How Does It Work in Hospitality?

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The need for an independent system to […]

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Better Hotel Guest Data = Better Hotel Guest Insights

Big data is big right now and getting bigger. Every guest visit, website click, and front desk phone call can provide information that’s analyzed to fuel revenue-making decisions and improve […]

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How The TripAdvisor Algorithm Works and How To Boost Your Ranking

No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a […]

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