data
5 Ways to Use Big Data Effectively
When it comes to using industry data and revenue technology for sustainable channel execution, management and results, hotels need to not only prioritize the right types of big data, but […]
Data, Data and More Data: The Most Valuable Currency in Hospitality
With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The need for an independent system to […]
6 Ways of Optimising Your Data Use
When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited. Focus your hotel’s online activities on data driven decisions and make your […]
5 Ways to Generate More Revenue in Low Season
Revenue maximisation is a central, year-round responsibility for all revenue or property managers. But it’s especially tough during periods of low demand, when you need to come up with creative […]
Hotel Brands Use Big Data to Connect With Wider Range of Travelers
During my time attending the Digital Travel Conference in Las Vegas back in April, I overheard the same takeaway from multiple hoteliers: “If I can just convince a traveler to […]
8 Ways to Use Guest Intelligence for Hotel Events
For special occasions and hotel events, the expectations and stakes are high – for the people who organize them and for the hotels that host them. Reviews and online reputation […]
Top 3 Tips to Increase Hotel Revenue Using Big Data Analytics
With changing time and increased competition, many hotels now have started using hotel industry business insights to take relevant business decisions, ultimately to increase hotel revenue. However, are you one […]
Why Do Hotels Need Business Intelligence Tools?
Data is everywhere. In our computers, in our phones, in the cloud, and virtually every kind of system or software that records information. Let’s just say there is a lot […]
How Data Informs the Hotel Guest Experience
What makes an exceptional guest experience? This is the question hoteliers find themselves continuously striving to answer as they work to refine (and evolve) their service offering. However — this […]
Airline Dynamic Pricing: Using Advanced Data Science for Optimum Pricing Strategies
As we look at the major trends in the travel industry, one thing is clear – the future of travel retail will become more and more personalized. Airlines want to […]