data

I think it’s safe to say that no one reading this article has a marketing budget that even comes close to that of the big online travel agencies. But what […]

This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past […]

Amid the flurry of November’s falling leaves, the avalanche of activity surrounding your 2019 budget preparation is most likely in full force. NB: This is an article from Rainmaker New […]

With GDPR regulations now in force, personalisation and its technology automation look set to remain firmly at the front of the agenda with hotel management for some time to come.

Attribute-based shopping (ABS) has become the latest buzzword in hospitality. The functionality promises to change the way that travellers search and book hotels, shifting from a few room types to […]

One of the themes I often explore in this blog is that Revenue Management is simply the data and analytics side of Marketing. NB: This is an article from Origin […]

Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line. […]

A study of 170 travel and hospitality executives revealed an area where their organizations were lacking was effective use of data. NB: This is an article from Rainmaker It can […]

With all the talk of Big Data, we are only at the most embryonic stage of establishing the interconnected hotel. In the typical hotel company, department heads still act as […]

Today’s hoteliers grasp the importance of segmentation – understanding which guest segments comprise their total customer base in terms of metrics like demographics, average booking window, market segment, purpose, and […]