data

Companies leading the pack globally for revenue growth are creating customer experiences based on data-driven insight. Research shows us that organisations that leverage customer behavioural insights outperform peers by 85 […]

It’s easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back in 2011, Netflix was being savaged by the media and […]

As the number of people traveling continues to increases every year, hoteliers are constantly competing to win their bookings. NB: This is an article from Sojern According to the latest […]

Two decades ago, only two states had legal gambling in the United States. Today, those statistics have flipped. Now, it’s only Hawaii and Utah that have bans on all forms […]

In the past, hoteliers focused on providing a uniform experience to all guests. Today, guests expect personalized service and unique experiences. NB: This is an article from Revinate While this […]

For the third year in a row, Forbes[1] reported “Data Scientist” as the best job in America. The job pays well (median base salary of $110,000), and qualified data scientists […]

Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guest are now closer than ever to brands and their representatives, making impersonal and generalized […]

Welcome to the “Age of the Customer.” As we witness the ongoing rise of digital trends, hyper-personalization, and value-driven marketing initiatives, we realize that it is increasingly the customer, not […]

I think it’s safe to say that no one reading this article has a marketing budget that even comes close to that of the big online travel agencies. But what […]

This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past […]