data

Different Stakeholders have different needs. You can unleash your creativity by putting detailed analytics together but every user needs their own view

Understanding customer data and extracting meaningful insights from that is essential today, and can propel hotel upselling initiatives to the next level

We are encouraged by the gains seen in weekday hotel occupancy and believe that it is the beginning of increased business and group travel

Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support

Future demand data gives you insights into your source market to see how demand develops. It is a goldmine for hotels and their revenue management experts

On a global level, the last quarter of 2021 had its ups and downs, but evidence continues to build that travel shoppers are ready to see the world again

Not every hotel marketing tactic or package will tickle your guests’ fancy, so you need to look at your guests’ online and direct feedback data

Without shared access to available data and guest profiles across the group, booking opportunities are lost and returning guests go unacknowledged

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

Travel intentions are strongly focused on the summer season: unlike Greece’s direct competitors, demand for the summer season is stronger than for spring