content

A Content Marketing Refresh for Independent Hotels

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Read more

What Google’s New Guidelines for AI-produced Content Mean for SEO

Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning

Read more

Top 5 Video Content Ideas For Your Hotel This Spring

Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content

Read more

The ROI Behind Your Hotel’s Best Photo Assets

Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?

Read more

Optimized Content for the Hotel Website: 5 Important Tips

Content optimization is a crucial step if you want to drive direct sales through your hotel website. Here are five things to keep in mind

Read more

4 Ways to Increase GDS Visibility in 2023

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

Read more

How to Create Booking Boosting Hotel Videos

Videos are simple for guests to consume and share on social media. At the end of a long day, it’s easier to press the play button than stare at a wall of text

Read more

How To Optimize The Customer Journey For Mobile Connected Guests

Make sure your mobile website showcases your property with stunning images, glowing reviews, recommendations and special promotions

Read more

Are Guests Actually Interested in Your Online Content?

By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening

Read more

Everything You Need to Know About Hotel Content Marketing

Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers

Read more