content

Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content

Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?

Content optimization is a crucial step if you want to drive direct sales through your hotel website. Here are five things to keep in mind

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

Videos are simple for guests to consume and share on social media. At the end of a long day, it’s easier to press the play button than stare at a wall of text

Make sure your mobile website showcases your property with stunning images, glowing reviews, recommendations and special promotions

By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening

Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers

Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings

As an independent hotel owner, getting a strong hold on your content marketing is crucial for appealing to potential guests and engaging with them