content
Google Now Indexes Instagram Content: Impact on SEO strategy?
The ability to showcase real travel experiences through Instagram content enables hotels to connect more effectively with potential guests
A Guide to Short-Form Videos for Hotel Marketing
Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue
Why Accurate Content Is The Most Important Hotel Amenity
We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy
The Three Shifts Shaping the Future of Hotel Content
The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity
Hotel Video SEO Tips for Discoverability in the AI Search Age
AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement
Hotel Photography: The Asset You Aren’t Assessing
If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated
Image Generation and the New Creative Advantage for Hotels
Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7
How Guest Feedback is Powering AI-Driven Personalization
The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences
AI-Generated Content for Hotels: Risks and Rewards
Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation
Hotel Alert: Check Your Distribution Networks for Old Photos
Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again
