content
Data Driven Content: The Metrics That Matter
Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact, […]
What’s Missing From Your Content Management System? (Part 2)
In Part 1 we covered some of the base features we think a good CMS should include, starting from the bottom and working up. NB: This is an article from […]
What’s Missing From Your Content Management System? (Part 1)
The average consumer will spend more time on their mobile devices this year than they will watching television. NB: This is an article from Milestone That’s a critical metric that […]
Six Ways To Generate Killer Ideas for Your Hotel Blog
That new post for your hotel blog needs writing in the next twenty-four hours, but the ideas or words just won’t come. NB: This is an article from Travel Tripper […]
What to Post: Ideas for Creating Engaging Hotel Social Media Content
Social media is an integral part of any marketing strategy. To stay competitive in today’s marketplace, you need to regularly post content that is engaging, entertaining, and informative. NB: This […]
6 Simple Steps to Write Effective Content That Converts
It’s been a while now since we’ve moved into an era where content marketing has been at the centre of hoteliers’ communications and promotions strategy. NB: This is an article […]
3 Ways to Encourage User Generated Content from Guests
A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing […]
Foster User Generated Content in Travel: Owned Channels Best Practices
Let’s admit it: When picking a hotel for a trip, our choice often depends on reviews left by previous clients. Many guests will gladly post a photo taken on the […]
8 Golden Rules for Creating Your Hotel Blogging Strategy
When it comes to your online presence, an accommodation blog can seem like a ‘nice to have’, rather than a ‘need to have’. But if done right, blogging can drive […]
3 Content Marketing Hacks That Will Cost You Time and Money
If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time consuming […]
