content

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

By incorporating unique content, you can make your proposals more engaging, persuasive, and memorable. Here are some key elements to consider