content

Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests

Good content can help you showcase multiple facets of your hotel story, which helps to educate your target audience and improve brand’s reputation

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking