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Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

Meeting guest expectations is not only essential to ensuring guest satisfaction, but crucial to improving your reputation through positive feedback

As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year