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Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

Guest experience is a hotel’s lifeblood and therefore no hotel wants to misapply automation at the expense of crucial human interaction

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

These are the top 5 hotel technology investments independent properties plan to add or upgrade in the next two years

While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks

The ultimate objective of rate shopping is to achieve maximum revenue, grow ADR and occupancy and capture optimal business mix

Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking