channels

Why Segment is First Step to Creating More Personalized experiences for guests

Hotel Market Segments: Want to Know Which Generate Most Revenue?

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

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the hotels network benchdirect launch announcement benchmarking direct booking channels

BenchDirect! The First Benchmarking Product for Direct Booking Channels

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

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empty dilapidated hotel due to no guest demand

Is Hotel Distribution Winning the Battle to Capture Demand in New Normal

For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage

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Distribution Channels that Brought Greatest Booking Revenue in 2020

Recently unveiled list of distribution channels that brought the greatest hotel booking revenue in 2020 and since the global hotel reset began in April

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Hotel Distribution – Why You Need to be “Agile” as a Hotelier

The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery

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With Budgets Tight Hoteliers Must Know Who is Converting Your Traffic

Increasing traffic through further digital marketing campaigns may not be an option and considerably harder due to budget and time limitations

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tracks show different channel of train distribution routes

A Successful Direct Channel Growth Strategy in 6 Stages

Reinventing the hospitality scene with a neighborhood lifestyle twist, Penta Hotels offers the modern-minded and business traveler of today comfort and style in a pleasant and relaxed atmosphere. NB: This is an […]

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globe indicating importance of internationalising your direct channel website for hotel and travel bookings

10 Requirements to Internationalise your Direct Channel Sales

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

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tracks show different channel of train distribution routes

Distribution Management in a Pandemic

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

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Hotel Market Analysis: 8 Ways Hotels Should Combat the Crisis

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

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