channels

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

To be competitive you need a proactive channel management strategy. We look at four ways hoteliers can use their channel managers more effectively

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

Hotel revenue managers need to figure out how to stack the right building blocks to forecast accurately, price with confidence, and maximize profitability

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical

We have identified 8 strategies that you can implement to transform your hotel both in profit and in attitude to revenue, distribution, sales, and marketing