channels
Hotel Market Segments: Want to Know Which Generate Most Revenue?
Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most
BenchDirect! The First Benchmarking Product for Direct Booking Channels
The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool
Is Hotel Distribution Winning the Battle to Capture Demand in New Normal
For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage
Distribution Channels that Brought Greatest Booking Revenue in 2020
Recently unveiled list of distribution channels that brought the greatest hotel booking revenue in 2020 and since the global hotel reset began in April
Hotel Distribution – Why You Need to be “Agile” as a Hotelier
The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery
With Budgets Tight Hoteliers Must Know Who is Converting Your Traffic
Increasing traffic through further digital marketing campaigns may not be an option and considerably harder due to budget and time limitations
A Successful Direct Channel Growth Strategy in 6 Stages
Reinventing the hospitality scene with a neighborhood lifestyle twist, Penta Hotels offers the modern-minded and business traveler of today comfort and style in a pleasant and relaxed atmosphere. NB: This is an […]
10 Requirements to Internationalise your Direct Channel Sales
Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs
Distribution Management in a Pandemic
Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site
Hotel Market Analysis: 8 Ways Hotels Should Combat the Crisis
Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound
