cancellations

Cancellation rates have risen rapidly so, what are the three most common trends impacting cancellation rates and how can you reduce them?

Improved attitudes towards all forms of accommodation seem likely in the future given the speed of recovery so far and strong underlying demand for travel

OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs

The latest Pulse Report, shows continued recovery with group bookings leading the way. Group On-The-Books (OTB) pace is on par with 2019

Long stay guests tend to build a very strong connection with the place where they spent the first weeks and months in the new city

Statistically, OTAs have higher rates of cancellations than direct. With direct bookings, you’re better able to push rebooking or vouchers as an alternative

Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour

Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue

We’re taking a look at some of the most recent booking trends based on our own data, and also what we’re seeing globally across the board

The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]