Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour
Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue
The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]
Despite the positive news surrounding vaccinations in Europe, it still seems that European travelers have given up somewhat on travel
Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious
A fundamental shift is taking place in hotel policies with hoteliers increasingly offering free cancellation in a bid to convert bookings
What’s most important is to train sales and reservations staff to show compassion for the person who is canceling. Remember that the true heart of hospitality is human kindness, especially for strangers.
A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted