Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious
A fundamental shift is taking place in hotel policies with hoteliers increasingly offering free cancellation in a bid to convert bookings
What’s most important is to train sales and reservations staff to show compassion for the person who is canceling. Remember that the true heart of hospitality is human kindness, especially for strangers.
A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted
Unfortunately, cancellations aren’t going anywhere – take comfort in the fact that cancellation rates from direct bookings are generally much lower than on other platforms!
Hotels might struggle to provide last-minute cancellation policies, therefore maximising retention of their bookings and reducing cancellations can be utilised in other aspects of the booking process.