The risk of cancelled reservations is something inevitable for every hospitality property. NB: This is an article from yieldPlanet Some guests will always cancel the reservation for different reasons, but […]
Cancellation rates have risen rapidly so, what are the three most common trends impacting cancellation rates and how can you reduce them?
Improved attitudes towards all forms of accommodation seem likely in the future given the speed of recovery so far and strong underlying demand for travel
OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs
Statistically, OTAs have higher rates of cancellations than direct. With direct bookings, you’re better able to push rebooking or vouchers as an alternative
Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour
Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue