business intelligence

It’s Decision Intelligence, Not Business Intelligence, That Is Key

Nov3

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

Why the Way Hotels Forecast is Wrong and Outdated

Feb9

Welcome to another of our Coffee Time chats. Today we talk about the way Hotels Forecast and why the current method is wrong and outdated

Featured Articles

person on a laptop with marketing icons reflecting ai impact and vibe marketing

Vibe Marketing: The Automation Strategy Built for Small Hotels

bookboost image for article about 5 digital strategies for higher guest satisfaction and more bookings (1.77)

5 Strategies for Higher Guest Satisfaction and More Bookings

car with a deflated tyre illustrating the stress with slow bookings pickup in a hotel

How to Respond When Your Hotel Bookings Slow Down

icons on mobile phone including well known ota companies asking if development of ai will make them less relevant

Co-Existence: The OTA Led Defence Against an AI Takeover

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