booking
The Visual Experience Movement: Marketing Authentically to Guests
It may help to consider each step in a customer’s journey as a visual touchpoint, where each touchpoint serves as a building block.
Why Book Direct is No Longer Relevant.
Book Direct has had its day and proves damaging to long term viability of a hotel’s brand. Travel needs to evolve with new e-commerce trends
Web Shopping Picks Up, But Bookings Conversion Remains Low
Singapore performed particularly well with 191%, 156% and 121% increases in new bookings respectively for October, November and December
3 Ways Hoteliers are Using Technology To Keep Occupancy High
A high occupancy rate depends on how your hotel is implementing technological trends and keeping guest safety at the top of your properties
How Travel Booking Behaviour Has Changed Due to Covid
To help travel marketers navigate new normal, we’ve put together the following list of behavioral trends to consider during and after Covid
The Impact of COVID-19 on the European Hotel Sector
The last six months have seen unprecedented changes in the hotel sector with dramatic declines in RevPAR and the closure of many hotels
Covid-19 Upturned Expectations What Travel Should Look Like
Nowadays guests are more concerned with their health and safety than with exclusivity and uniqueness when it comes to what the hotel has to offer. NB: This is an article […]
U.S. Hotels Fare Well From Labor Day Holiday
Web shopping for North America Hotels was strong during the period. For the rest of 2020, there was near triple digit growth for every month
The Future of OTAs: What to Expect From New Adaptive Strategies
OTAs have always been a subject for debate with hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries?
What Were the Booking Trends in August 2020?
Data shows this summer saw higher levels of booking than last year. Unfortunately this doesn’t make up for lost business earlier in the year
