booking

During high demand periods, staff working extra hours are paid higher rates for those hours, which doesn’t impact hotel profits as much as you think

Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings

On a global level, the last quarter of 2021 had its ups and downs, but evidence continues to build that travel shoppers are ready to see the world again

A large majority of customers book hotels online. Even travelers who use OTAs often check out the best features of hotel websites

Searcher conversion rate measures a booking engine’s success, whereas user conversion rate measures combined performance of your website and booking engine

Without shared access to available data and guest profiles across the group, booking opportunities are lost and returning guests go unacknowledged

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

The hospitality industry has changed and hoteliers need to adapt – efficiency is now vital. NB: This is an article from OTA Insight It is shortsighted at best – damaging […]

The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship

Applying an overbooking strategy is common practice and legitimate way to fill a hotel. But if not careful, you hand out too many freebies with no benefit