booking

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

Understanding your hotel’s ALOS can help you on several fronts. First, it reveals booking patterns across seasons and during events

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

Guest reviews are an essential part of the booking process. Don’t ignore the feedback you receive. Make the most out of it, and more bookings will come

You can minimise the risk of having to walk travellers if you have a solid overbooking strategy; this can help you get the most out of overselling

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do

Online direct hotel bookings are forecast to grow by over 10% in Europe. This means that your book direct strategy is more important than ever

Predictive market intelligence, powered by flight and hotel search data, can quickly indicate pre-booking market demand and potential revenue opportunities