booking

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

With many travelers eager to travel again, it’s crucial that properties activate comprehensive digital advertising strategies to capture increased demand

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

When looking ahead at the 2023 outlook, Q1 in European city tourism is off to a good start as well at just -20% international arrivals compared to 2019

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows