booking

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

There’s no two ways about it, Gen Zers are natives of the online world. This means everything from their inspiration to browsing to booking is done online

In this report, we analyse distribution trends from four years of online booking data spanning from 2019 through 2022

Confronted with unimaginable numbers of cancellation requests and refund claims, for the main part the industry reacted sympathetically to customers

Well-crafted descriptions of your hotel packages can help differentiate you from competitors and persuade guests to choose your hotel over others

Different booking patterns, changing guest preferences and new technology come together as hotel revenue managers work out room rates as well as upgrades

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

As a hotel, your technology is essential to increase direct bookings. As an independent hotel, you’re competing against multi-million-dollar tech companies

There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology