booking

Here are our tips to retain last-minute searching millennials on your hotel website and convince them to book a stay at your property

Although it is impossible to predict the future with 100% accuracy, a hotel can and should work on scenarios based on available market data

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

A mix of both price and non-price direct booking benefits like the one in this campaign is beneficial for both hoteliers and guests

Within the hospitality industry, booking hesitation is incredibly high; in fact, conversion rates for hotel websites average between 1.7% and 2%

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

Customer retention strategies in hotels are essential to fostering brand loyalty and turning your current customer base into loyal guests

Material direct booking benefits can be something really special that also positively impacts the overall guest experience; these are often really effective