booking

Grow Direct Bookings With Landing Pages

NB: This is an article from Net Affinity Landing pages are an essential part of a targeted, compelling book direct strategy. So, you’ve got your hotel website up. You’ve done all […]

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Drive direct bookings by getting to know your guest

NB: This is an article by Nicki Graham, Marketing & Communications Manager at Guestfolio We all know why hoteliers use OTAs. They are there to help you out, keep revenue […]

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The Future of Hotel Distribution and Online Marketing

  NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]

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The Data Driven Hotelier

  NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]

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Hey Big Spenders! Elite Traveler Insights

  NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]

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Predict the Future and Understand Consumer Demand with Pace Reporting

  NB: This is an article by Lance Abbrederis, Director Digital Experience at Sabre Predicting the future is quite a challenge – for most of us! But cutting-edge analytical tools […]

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The Battle for Direct Booking: How Hotels Are Stepping Up

NB: This is an article by Spring Engage Finding a hotel room online has never been easier. In fact, 60% of all hotel bookings are now done digitally and the […]

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How to Use Call Tracking to Grow Your Bookings

  NB: This is an article from NetAffinity Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to […]

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A Multi-Channel Strategy to Driving Direct Booking

  NB: This is an article by Kenny Lee, VP Marketing at Revinate We have been hearing a lot of buzz, and frankly, confusion, about the role of Google in […]

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Google tackles OTAs with vacation-booking tool on mobile

  Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile […]

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