booking
After book-direct push to squeeze OTAs, hotels offer incentives to agents
In the eyes of travel agents, hotels appear to be increasingly divided into “they love me” and “they love me not” camps. Among the former is JDB Fine Hotels & […]
HotelTonight joins mobile loyalty space with app tiered rewards program
HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on […]
Cloud IQ predicts shift towards conversion optimisation
There will be a shift in marketing budgets towards technology that helps travel firms convert their browsers into bookers in the next two years, according to an analytics specialist Cloud […]
Driving Direct Bookings Through Email Marketing
Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only […]
Analysis of how Expedia converts visitors into customers
$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and […]
Hotels may have more to lose than OTAs in booking fight
In any form of combat, there are victors and losers. In the battle over hotel rate parity, however, there are a number of constituencies with stakes in the fight. Because […]
100% Occupancy – Myths of a ‘Perfect Sell’
The GM dropped in on the Front Office meeting and congratulated everyone on the FO team for handling four ‘perfect sell’ days last week. Four in the past five days…he […]
How Hotels Can Use Urgency Like the OTAs to Drive Bookings
Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute. But in the world of e-commerce, brands work tirelessly to convince customers […]
The Standard unlocks spontaneous bookings via reservation app
Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, […]
From Looking to Booking: Digital Marketing Tips
By now you’ve probably heard it enough to know that in today’s digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly […]
