bernerbecker

Pick-up is a key indicator for assessing current market demand and the effectiveness of pricing strategies – the heartbeat of the hotel

On the surface, personalised pricing feels like the logical evolution of revenue management so why not tailor rates at a one-to-one level?

Here is the round up of investment, acquisitions, product launches and strategic partnerships during the month of June for our Hotel Technology Expert Partners berner+becker, chatlyn, Cogwheel, mirai, The Hotels […]

Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

Selecting the right RMS is critical and nuanced, requiring attention to functionality and an understanding of where human expertise remains irreplaceable

As a hotel, you can’t control demand. What you can do is ensure you capture your fair share by following these three steps:

The economic outlook is positive, but rising costs and changing guest expectations require continuous adjustment and optimization of the budgeting processes

Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager