bernerbecker

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data

A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last

We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it

Hotels must act now and adapt to the new situation. Eventually, business travel will also surpass that of pre-Covid, but that will take a good while longer

We discuss the current situation regarding business travel in the German market. We look at which destinations are holding up and which are still challenging

We reflect on changes in the German hotel market over last 3 months. Touching on different regions, inbound travel, groups business, pricing and compsets

Re-building of ADR is much more correlated to the restoration of demand in the market and much less to do with the effect of price cutting during the crisis

What is the current situation and challenges for hotels in Germany. We cover topics including the difference between city hotel and coastal destinations

In this video we ask what is Forward Looking Data and how far forward are we looking? Is it the Holy Grail or a just shiny new distraction?