bernerbecker
![music event reflecting an area where hotels can maximize direct bookings by tapping into local events](https://revenue-hub.com/wp-content/uploads/2022/02/music-event-hotel-demand.jpg)
MEGA Events: High Impact Events Fuelling High RevPAR
Strong leisure travel with many high impact events are fuelling a high RevPAR in those destinations, where typical business destinations are yet to recover
![Winter Might Be Coming, But Spring Can Still Bloom for Hotels veit meier berner+becker interview YouTube Thumbnail](https://revenue-hub.com/wp-content/uploads/2022/11/bb-Winter-Might-Be-Coming-But-Spring-Can-Still-Bloom-for-Hotels-bernerbecker-YouTube-Thumbnail.png)
Winter Might Be Coming, But Spring Can Still Bloom for Hotels
We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles
![State of German Hotel Market Through Summer And Into Winter berner+becker interview youtube thumbnail](https://revenue-hub.com/wp-content/uploads/2022/09/bb-State-of-German-Hotel-Market-Through-Summer-And-Into-Winter.png)
State of German Hotel Market Through Summer and Into Winter
We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter
![Market Segmentation: Back To Basics As We Recover berner+becker youtube thumbnail](https://revenue-hub.com/wp-content/uploads/2022/07/bb-Market-Segmentation-Back-To-Basics-As-We-Recover.png)
Market Segmentation: Back To Basics As We Recover
Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation
![starting line of a 2 lane race reflecting importance of getting your starting price right](https://revenue-hub.com/wp-content/uploads/2022/07/2-sprint-lanes-hotel-sales-marketing-1.77.jpg)
Your Starting Price Is Key To Success
How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data
![increasing coins under monopoly hotel pieces reflecting why it is so important hotels further embrace ancillary revenue opportunities to drive greater profit](https://revenue-hub.com/wp-content/uploads/2021/09/hotel-revenue.jpg)
Successfully Overbooking Your Hotel And Why It’s Important
A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last
![hotel forecasting in the new normal has anythgin changed video thumbnail discussion with veit meier of berner+becker](https://revenue-hub.com/wp-content/uploads/2022/04/bb-Hotel-Forecasting-in-the-New-Normal-Has-Anything-Changed.png)
Hotel Forecasting in The New Normal – Has Anything Changed?
We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it
![quiet airport terminal reflecting impact of business travel decline](https://revenue-hub.com/wp-content/uploads/2021/11/travel-airport-terminal-flight-1.77.jpg)
The Future of Business Travel And Its Impact
Hotels must act now and adapt to the new situation. Eventually, business travel will also surpass that of pre-Covid, but that will take a good while longer
![video thumbnail image of coffee time chat with pontus and veit at berner+becker about business travel in german market](https://revenue-hub.com/wp-content/uploads/2021/12/bb-Coffee-Time-with-Pontus-and-Veit.png)
State of Business Travel in German Market and What Future Might Hold
We discuss the current situation regarding business travel in the German market. We look at which destinations are holding up and which are still challenging
![image for video with b+b discussing German hotel market update](https://revenue-hub.com/wp-content/uploads/2021/07/bb-german-hotel-market-update.jpg)
German Hotel Market Update, Group Business and Changing Compsets
We reflect on changes in the German hotel market over last 3 months. Touching on different regions, inbound travel, groups business, pricing and compsets