benchmarking

For revenue managers, there has been a real shift in the landscape, making benchmarking an even more important tool to turn to

In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data

Can benchmarking help losers take action and create a plan to beat the competition, or distract the team from creating a strategy that could be a winner?

You don’t want to become a price follower or mirror your hotel brand to any others, but rather stand out through superior value, service, and authenticity

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

The challenge with this approach to measuring demand is that these benchmarking services only measure converted demand for hotels

For the first time tourism marketers and destination managers can use benchmarking to compare their performance with competing destinations

It is fantastic to have access to various types of hotel benchmarking metrics. But we must understand that not every piece of information is important

No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery