Asia

In AsiaPac social media overtakes traditional marketing metrics

Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS. The results […]

Read more

Asia and digital will transform aviation

Asia and the digital revolution are two of the global forces that will have a long term impact on aviation, according to CEO of Qantas group, Alan Joyce. Speaking at […]

Read more

Four Key China-Related Trends Shaping Asia Pacific Hotel Industry

Mainland Chinese investors exported over $5 billion into the hotel real estate sector across the globe in 2015, and the country accounted for nearly half of all cross-border investment out of the […]

Read more

Hoteliers need to change perceptions of Chinese travelers

The fifth annual Chinese International Travel Monitor released by Hotels.com™, has revealed ninety two percent of Chinese travelers plan to increase or maintain spending and one-third of them plan to […]

Read more

Cracking Asia Business Travel Market

  Asia is the world’s biggest market for business travel, accounting for 38 percent of about $1 trillion in annual spending. And in the next few years, its importance will […]

Read more

Why Priceline Is Making Big Investments in China

  Priceline Group has been watching China as a potential major market for its growing online travel agent (OTA) business. It makes sense, as China has a vastly growing middle […]

Read more

Data Mining Emerges as a Key Differentiator in B2B

Tourico’s burgeoning data mining initiative is helping Chinese intermediaries in improving upon their product offering by evaluating travel booking behavior, a detailed look at how business intelligence is paving way […]

Read more

How Marriott is using WeChat in China

With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La […]

Read more

Strong revenue growth for Asia-Pacific hotels in 2016

A summit of over 200 leading Indonesian hospitality industry professionals has predicted a positive outlook for the regional hotel sector, with 65 percent of attendees forecasting six percent or more […]

Read more

10 key Travel learning points at WIT (Pt 2)

Part Two takes an in-depth look at where the industry is headed and what it will take for businesses to get where they want to be. While the travel segments […]

Read more