Asia
In AsiaPac social media overtakes traditional marketing metrics
Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS. The results […]
Asia and digital will transform aviation
Asia and the digital revolution are two of the global forces that will have a long term impact on aviation, according to CEO of Qantas group, Alan Joyce. Speaking at […]
Four Key China-Related Trends Shaping Asia Pacific Hotel Industry
Mainland Chinese investors exported over $5 billion into the hotel real estate sector across the globe in 2015, and the country accounted for nearly half of all cross-border investment out of the […]
Hoteliers need to change perceptions of Chinese travelers
The fifth annual Chinese International Travel Monitor released by Hotels.com™, has revealed ninety two percent of Chinese travelers plan to increase or maintain spending and one-third of them plan to […]
Cracking Asia Business Travel Market
Asia is the world’s biggest market for business travel, accounting for 38 percent of about $1 trillion in annual spending. And in the next few years, its importance will […]
Why Priceline Is Making Big Investments in China
Priceline Group has been watching China as a potential major market for its growing online travel agent (OTA) business. It makes sense, as China has a vastly growing middle […]
Data Mining Emerges as a Key Differentiator in B2B
Tourico’s burgeoning data mining initiative is helping Chinese intermediaries in improving upon their product offering by evaluating travel booking behavior, a detailed look at how business intelligence is paving way […]
How Marriott is using WeChat in China
With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La […]
Strong revenue growth for Asia-Pacific hotels in 2016
A summit of over 200 leading Indonesian hospitality industry professionals has predicted a positive outlook for the regional hotel sector, with 65 percent of attendees forecasting six percent or more […]
10 key Travel learning points at WIT (Pt 2)
Part Two takes an in-depth look at where the industry is headed and what it will take for businesses to get where they want to be. While the travel segments […]