analytics

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]

The next step is graduating to more in-depth market analysis to help recognize demand drivers and monitor macro markets in your area

Airlines are using a wealth of new data sources. Strategy should replace adrenaline as the fuel for decisions around data adoption and usage

With just two weeks to go until Booking shuts down RateIntelligence forever, hoteliers are in need of a reliable alternative

In today’s video we discuss with our 3 guests why there is so little testing of revenue management strategies in the hospitality industry

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics

Key to streamlining hotel operations for more profit is to look at hotel KPIs holistically. With benchmarking numbers in hand it’s easier

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

If you understand the value of high-quality data and business intelligence from reliable sources, you can get a clearer picture of the market