analytics

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?

While most companies consider price sensitivity when making pricing decisions, the scores often don’t incorporate all factors and thus aren’t as accurate

Much like Site Traffic, you should view revenue across channels (all online and offline channels) both during and after the demand generation campaigns run

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond

To better understand what your guest wants out of a visit to your hotel, you’ll need to understand two crucial factors

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now