analytics

While we believe the following data points and campaign ideas could be useful to a range of hotels, there is no one-size-fits-all approach to targeting

It’s clear that hotel operators need to know what type of market behaviour they find themselves in and then make the right, data driven decisions

This is a crucial time for travel marketers to engage with local and drive markets. Now more than ever, people are looking for things to do nearby

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

At the start of the crisis there were calls for hotels not to follow the pricing recommendations suggested by the RMS for fear it would lead to a race to the bottom

When considering Vienna as a popular city trip destination, it does indeed seem like hotels are strategising around domestic weekend travel in June and July

How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution

We don’t know what a second wave will look like, and we of course hope there isn’t one, but being prepared now will hopefully alleviate some of the trouble later

Once the pandemic passes, there will inevitably be an uplift in the market, but re-entering the ads marketplace will be costly to hotels that haven’t got ahead of it

Whether the crisis at-hand is local or global, you can guarantee that the situation–and its impact on your hotel–will be evolving by the second. NB: This is an article from […]