analytics
How to Evaluate Your Property’s Performance: From RevPar to CPOR and Beyond
The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond
Guest Surveys for Advanced Guest Insights
To better understand what your guest wants out of a visit to your hotel, you’ll need to understand two crucial factors
Hotel Competitive Set Reassessment for a Stronger Recovery
In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead
Building a Comp Set – Best Practices
Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property
The 7 Analytics Data Points Hotels Need to Look at Right Now
If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now
Adopting a Smart Data Mindset in a World of Big Data
To succeed, companies should have an automation environment with reliable historian data. Then, they need to adapt their big data to a form amenable to AI
Time to Bring Advanced Analytics Into The Strategy Room – Here’s Why.
From marketing and pricing to customer service, advanced analytics is now central to many corporate functions. However, that cannot be said for strategy
Five Things to Know about Google Analytics 4
By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]
Harnessing Data and AI: Five Insights From Leaders at The Frontier
Since the universe of data is so broad, service providers are carving out specialized niches in which they refine a variety of complex and even raw sources
Top 7 Google Ranking Factors You Need to Know in 2021
Quick trivia question: How many ranking factors does Google take into account when deciding where to position your site’s content in search results?