analytics

Much like Site Traffic, you should view revenue across channels (all online and offline channels) both during and after the demand generation campaigns run

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond

To better understand what your guest wants out of a visit to your hotel, you’ll need to understand two crucial factors

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

To succeed, companies should have an automation environment with reliable historian data. Then, they need to adapt their big data to a form amenable to AI

From marketing and pricing to customer service, advanced analytics is now central to many corporate functions. However, that cannot be said for strategy

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]