analytics

The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

Three essential aspects should be considered in-depth when deciding on the crucial KPI metrics for a specific hotel

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

You can’t really “recession-proof” your marketing, but you can set yourself up for success by being smarter than the competition

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality