analytics

Throughout the official first day of CVENT CONNECT 2016 in Las Vegas yesterday, the focus was not on big data. Instead, the topic getting most of the attention was not […]

The reality is that travelers are willing to share a certain level of personal information if there’s a clear answer to the question, What’s in it for me? Oftentimes brands […]

To succeed in a competitive industry, travel and hospitality companies must create memorable experiences for their guests. For hotels, this ability is absolutely essential to achieve a winning edge. After […]

The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you […]

Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel price rates on the fly, improving demand forecasting by 20 percent. Should Marriott International acquire Starwood Hotels & […]

  One of the most under-reported stories in travel is that most hotel owners have no idea what their cost per channel is and what they’re actually getting per room. […]

Search engine optimization — or SEO — is critical to your overall online presence. With the best SEO practices, you can increase your hotels ranking on the search engine results […]

Keyword research is the backbone of any SEO strategy. Getting a hotel to rank for the right keywords can greatly impact its success, but choosing the right keywords to target […]

IN a digital world, the winning organisations will be the ones that successfully find new customers, discover new markets, and pursue new revenue streams using digital channels. New, digital competitors […]

Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since […]