analytics

While top-level KPIs set a clear focus and direction, deep-dive analytics provide the necessary insights for tactical execution

Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings

We’ll decode the language of hotel data shaped by the sway of the calendar, so you can better understand this vital information

We explore hotel revenue management analytics, and how it empowers hoteliers to make decisions that drive profitability and guest satisfaction

The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking