analytics

For users of Google’s Premium Analytics services, you may have noticed a slight change in the way that default metrics are being displayed. Google has removed the % New Sessions, […]

The second WIT Hospitality conference took place on March 28 at Hotel ICON last week. The Silverbox Ballroom teemed with industry characters ranging from C-class executives to fresh-faced students only […]

Much has been written and said on the topic of big data and data itself. Over the last years, the cost of data storage has decreased dramatically from about $7 […]

Despite Facebook’s dominance of the social media landscape over the past decade, the platform is still growing steadily, and it still manages to tell a compelling story ever quarter. However, […]

  Exponential pace. That phrase can be used to describe the growth and diversification of the hotel industry. Even though the market tends to focus on larger brands and the […]

First-to-market revenue management solution provides exclusive access to travel intelligence and online demand data to give hoteliers an unseen competitive advantage When it comes to forecasting hotel booking behaviors in […]

By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being […]

This week in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the […]

NB: This is an article by Kelly McGuire, PhD. As we approach a year that will very likely be marked with more uncertainty, increased competition from all directions and even […]

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you […]