analytics

Brilliant autumn leaves and that slight nip in the air signal the start of the fall season, and right along with it comes the start of hotel budget season. NB: […]

Curious to know which package booked well last year, who is the most profitable guest, or why bookings are down? Google Analytics uncovers insights surrounding your website visitors.

The idea of Anomaly Detection is to track the normal variation and flag the unexpected events. So in the world of availability tracking, what could possibly go wrong?

Invest the short time you have for Google Analytics in the mentioned datasets and you’ll start to build an idea of how your website is performing and what needs to be done to improve direct bookings

Analytics help hoteliers make better use of their data, enhancing the effectiveness of their forecasting capabilities to explore, predict and optimise revenue.

When it comes to analyzing your data, relying on manual methods – i.e. using Excel spreadsheets or Google Sheets – takes too much time and is often inaccurate, fraught with human error.

We all know that data is crucial for tracking the effectiveness of your digital marketing campaigns. But is the data you’re looking at really telling you the whole story?

Data is the facts of what happened or what’s in the process of happening. Analytics are when you begin to make discoveries from that data, derive insights and maybe make predictions.

If the RevPAR index and the ARI are below 100 with a high MPI, it means that the property is forfeiting revenue by missing the opportunity to fill rooms at a higher rate.

What data is relevant what data is not relevant and should not be included? This ranks as one of the top challenges with business intelligence, according to hotel operators.