analytics
Airline data: What next beyond crisis response?
Airlines are using a wealth of new data sources. Strategy should replace adrenaline as the fuel for decisions around data adoption and usage

Hotels Are You Ready? Only 2 Weeks Until Booking Shuts RateIntelligence
With just two weeks to go until Booking shuts down RateIntelligence forever, hoteliers are in need of a reliable alternative

Why So Little Testing of Revenue Management Strategies in Hotels?
In today’s video we discuss with our 3 guests why there is so little testing of revenue management strategies in the hospitality industry
6 Ways Hotel Benchmarking Can Help the Hotel Industry Rebound
Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics
Which Hotel KPIs Analyze Complete Operational Performance?
Key to streamlining hotel operations for more profit is to look at hotel KPIs holistically. With benchmarking numbers in hand it’s easier
Google Analytics 4 for Hotels: New Version or New Tool?
If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool
Wake Up! Your Post-Booking Conversion Rate is Costing You Money
Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations
Hotel Managers Can Be More Data Driven To Increase Direct Revenue
If you understand the value of high-quality data and business intelligence from reliable sources, you can get a clearer picture of the market

Use Booking’s RateIntelligence tool? Upgrade Before End November 2020
If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued
Can Hotels A/B Test their Rates? OTAs Can…
Why would we need to A/B test in Revenue? What exactly can we try to test? I actually never thought of testing rates when doing Revenue before