ai
How AI is Reshaping the Hospitality Digital Marketing Industry
AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players
The AI Advantage in 2025: What’s Ahead and How to Prepare
The future of hospitality lies in combining cutting-edge AI technology with the warmth of human connection – are you ready to step into it?
The AI Revolution in Hotel Pricing: Beyond Dynamic Rates
As AI continues to evolve, so too will the art and science of hotel pricing, promising an exciting and transformative future for the industry
How GenAI Reinvents Revenue Management
While some claims about AI’s transformative potential may be exaggerated, its application to hotel revenue management is far from overhyped
How Hotels Can Use AI to Streamline Their PPC Campaigns
From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns
Correlation or Causation: How Causal AI Can Help Revenue Management
Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI
Unlocking Hotel Profitability with AI: Two AI Outcomes
Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability
The Revenue Manager vs. AI: Predicting Hotel Demand
We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements
Leveraging AI for Dynamic Revenue Optimization
Dynamic revenue optimization is the practice of adjusting prices in real-time based on demand, market trends, and various other factors
Empowering Hotel Revenue Strategy Through AI and Causal ML
Should revenue managers interact heavily with an AI RMS or trust automation? What is the impact of overrides on revenue?
